How Does a Color Run Work? School A Thon’s Color Run Information

School-A-Thon’s Color Run fundraiser combines the excitement of a color run with a proven fundraising program designed to help schools raise more while simplifying the planning process. From personalized fundraising tools and student incentives to event materials and one-on-one support, we provide everything you need to host a fun, organized, and profitable fundraiser.

Explore the color run information below to learn how a color run works, what’s included with School-A-Thon, how the fundraiser operates, and what your school can expect from planning through event day.

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An Easier Way to Collect Donations

The School-A-Thon fundraising system gives schools multiple ways to collect donations while making it easy for families to support participants.

Online Fundraising

Every participant receives a personalized fundraising website to collect donations online. Built-in sharing and tracking tools make fundraising simple for families and supporters.

Traditional Donation Collection

School-A-Thon also supports traditional fundraising with printed materials for in-person donations. Organized collection tools help keep fundraising simple for volunteers and families.

Family & Friends Color Club (Optional)

Invite family members and friends to join your fundraiser through the optional Family & Friends Color Club. Expand participation while creating additional fundraising opportunities.

Fundraising Designed for Maximum Profit

School-A-Thon helps your school maximize fundraising through a straightforward profit-sharing model and optional sponsorship opportunities that can increase revenue.

Sponsorship Options

Banner advertising on your custom event website gives your school another way to raise funds. Schools keep 100% of the advertising revenue to help offset event expenses.

Profit System

As your fundraising totals grow, so does the percentage your school keeps, providing an added incentive to encourage participation and maximize donations.

Total Donations Raised School Profit
$12,500 or more Keep 70%
$7,500–$12,499 Keep 60%
Less than $7,500 Keep 50%

Everything You Need to Host a Successful Fundraiser

School-A-Thon provides the resources, materials, and support needed to take your fundraiser from kickoff to event day.

Planning Resources & Promotional Materials

School-A-Thon provides the planning resources, expert guidance, and promotional materials needed to organize a successful fundraiser. From kickoff through event day, you’ll have the tools to build excitement and keep your campaign on track.

Student Incentives & Awards

Keep students engaged throughout the fundraiser with participation prizes and milestone rewards. Awards are cumulative, seasonally updated, and pre-packed by student and classroom for easy distribution.

Event-Day Essentials

School-A-Thon provides the race-day supplies and color powder needed to create a fun, organized, and memorable experience. Event-day materials help simplify setup so volunteers can focus on delivering a great experience.

A Colorful Celebration That Brings Everyone Together

Event day is where your fundraiser celebration comes to life. Participants make their way through a course with Color Blast Stations before celebrating together with one final Color Blast.

Color Blast Stations

Participants run or walk through Color Blast Stations positioned throughout the course, where volunteers toss vibrant color powder into the air as they pass. Each station features a different color, creating an increasingly colorful experience from start to finish.

The Final Color Blast

At the finish line, every participant receives an individual color packet for the signature Color Blast. Inspired by the Holi Festival of Colors, everyone tosses their powder into the air together during a group countdown to celebrate the end of the event.

Bring Color to Your Next Fundraiser

Ready to see if a School-A-Thon is the right fit for your school? Our team is here to answer your questions and help you plan a successful fundraising event. Request more information to get started!

​Frequently Asked Questions

DO NOT DELETE
How does a color run work?
School-A-Thon provides all of the supplies, tools, and materials needed to run a successful Color-A-Thon fundraiser! Schools receive marketing materials, online donation collection tools, race materials, color dust, and student prizes and incentives as part of the program. School-A-Thon also provides support throughout the fundraiser to help schools stay organized from kickoff through event day.

The only items not included are event t-shirts and after-party expenses. Event t-shirts can be purchased through School-A-Thon for $5 per shirt.

What does my school need to provide?

School-A-Thon provides the fundraising system, event materials, and expert support to help your school host a successful Color-A-Thon. Your school is responsible for a few key items to personalize and operate the event.

Your school will provide:

  • Volunteers to organize and manage the fundraiser
  • Participant and volunteer T-shirts ($5 per shirt)
  • Optional event-day refreshments, entertainment, or celebration activities
  • Creative ideas and school spirit to make your Color-A-Thon unique

Because the fundraiser is volunteer-led, your school maintains control over the event while maximizing fundraising profits.

Who can participate in the final event?
Students are the primary participants in a School-A-Thon’s color run and earn their place in the event by collecting donations throughout the fundraiser. Schools can also choose to offer the optional Family & Friends Color Club, which allows family members and friends to participate in the fun run by collecting donations. This optional program helps increase community involvement while creating additional fundraising opportunities for your school.
How does School-A-Thon help schools manage fundraising and donation collections?
School-A-Thon provides schools with tools and materials designed to simplify fundraising and donation collection throughout the event. Schools receive money management software that helps chairpersons organize entry fees and collect donations more efficiently. Each participant also receives a custom pledge site to make online fundraising easier for friends and family.

To help streamline the process even further, School-A-Thon provides credit card processing for online registration fees, pledge collection envelopes for each participant, and pre-printed parent letters explaining the fundraiser and donation process. These tools help schools stay organized while making fundraising simple for students, families, PTOs, and volunteers.

How do families donate to the fundraiser?
Families and supporters can donate securely online through personalized student fundraising pages. Donation links can easily be shared through email, text messages, and social media, making it simple for supporters to contribute from anywhere. School-A-Thon also provides pledge collection envelopes for every participant, allowing students to collect cash and check donations as well.
How much goes back to our school or organization?
Your group will earn 70% of the donations received if you collect $12,500 or more, 60% profit for events that collect $7500 to $12499, and 50% profit for events that collect less than $7500. Note that your group pays $5.00 for all T-Shirts awarded/ordered during the sale.

BUT, YOU CAN MAKE MORE!!! Schoolathon provides an area on your group’s website where you can insert online “Banner Ads.” Basically, you can sell ad space on the group’s website and keep 100% of the proceeds from the ad sales. Up to 30 ads can be entered, and you set the ad prices – up to $500 each. You just provide us with the artwork and a link (optional), and we add them to the site.

Does School-A-Thon provide marketing materials for the fundraiser?
Yes! School-A-Thon provides schools with marketing and promotional materials designed to help increase participation and keep families informed throughout the fundraiser. Materials include pre-printed parent letters, collection envelopes, posters, a custom event website with banner ads, and additional promotional resources to help schools spread awareness and build excitement leading up to the event.
What is included for the race?
School-A-Thon provides the supplies and materials needed to help schools run a successful Color-A-Thon event. This includes route marker flags, race materials, bulk color dust, and individual color packs.
Are there rewards and incentives for students who reach fundraising goals?
Yes! School-A-Thon includes a student awards program designed to keep students excited and motivated throughout the fundraiser. Incentives include fun rewards like personal color packs, sunglasses, wigs, and more to help make the event even more memorable. School-A-Thon also pre-packs awards by seller to help make prize distribution easier and more organized for schools.
Where can I buy color dust for the race?

Schools do not need to purchase color dust separately when partnering with School-A-Thon. The program includes bulk color dust and individual color packs as part of the fundraiser package, helping simplify planning and event preparation for schools.

Does School-A-Thon offer support during the process?
Yes! School-A-Thon provides support throughout the entire fundraising process. Schools receive planning guides, fundraising tools, promotional materials, donation collection support, and event guidance to help keep the fundraiser organized and easy to manage from kickoff through race day.
How Can Schools Offset Event Expenses?
Many schools use banner advertising sales on their custom event website to help cover optional event expenses such as entertainment, refreshments, or post-event celebrations.

Since schools keep 100% of banner advertising revenue, these sponsorships can significantly reduce out-of-pocket costs while providing additional fundraising opportunities.

Check Out Our Family and Friends Color Club Program!

It’s a great (optional) program that allows a student/participant to invite friends and family members to join in their Color-A-Thon Event for FREE! All they have to do is get donations.

Tools To Help You Raise More Money

Personal Donation Website

Each student receives their customizable site.

  • Ability to upload custom picture of themselves.
  • Students set their goals and monitor their progress.
  • Email friends and family near and far.
  • Instantly upload to Instagram, Facebook and other social media.
  • Accepts credit cards.
  • Neighborhood donation base to world wide!

Donation Envelope

Pledge Envelope and Parent Letter

  • Customize for your group
  • Allows in-person donations and money collection
  • Easy turn-in – sealable envelope keeps money safe.

Incentive Program

In-School Program to Boost Participation

  • Options for instant Prize Give-Away for online registration and first donation
  • A fun reminder for the students
  • WE PROVIDE YOU WITH THE INSTANT PRIZES AT NO CHARGE! Prizes change from season to season to keep it new and exciting!
Color A Thon Prizes

Awesome Awards

Awards and Incentive Programs

  • Cumulative, innovative, and quality event based prize program.
  • Packed by student and by class.
  • Easy to distribute!
  • Family and friends can donate and/or participate in the event!